Proven To Work Advertising

Archive for October, 2009

I’m considering running both PPC Google Ad Words and small ads on Facebook. How many days should I run ad for to get a good read on whether or not they’re working?

Thanks

Rather than thinking in terms of days, I would suggest you think in terms of impressions and clicks. 1000 clicks is usually enough to form a solid opinion on a particular landing page, but if you’re test budget isn’t big enough for 1,000 test clicks, then 300 clicks would be my minimum.

Of course, 300 clicks for one specific landing page and one specific ad would be best. When you start to include multiple ads, it’s harder to make a judgment about what’s working and what isn’t.

The same goes for Facebook really, but I would suggest focusing on AdWords first. The ROI is usually very good on AdWords, but I’ve had only minimal success with FB.

What I want to know is how advertising content is placed onto a server and how that content is delivered from the server to me, the person viewing it. Someone must have written about this somewhere!

there are so many ways to advertise online. The most popular is through google your yahoo. Google is called adwords (do a google search and you will get tons of info on it) and yahoo is I think just yahoo advertising. You create an ad, and link to a website and pay per click. They have special code you can install to find where the click came from, what pages they visited and if they bought from clicking that ad. There are tons of articles on it out there, just go to google adwords and check out what they have there and they have all the info you will never need and pretty much the same applies for most others. You also have cost per impressions (which is how many times the ad is viewed, not clicked, cost per acquisition, which is only pay on an ad when it actually has the buyer go through a set pre determined process such as buying or filling out a form)

I want to major in advertising design, how much is the salary yearly?

Salary depends on many factors including the work you have to show and the market the job is in. A designer in New York City will make more than a designer in St. Louis. The average will fall around 35k, but that number will fluctuate greatly depending on the city.

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

Matthew Meyer
http://www.articlesbase.com/marketing-articles/easy-affiliate-marketing-profits-with-pay-per-click-67241.html

The Best online advertising Options

Online advertising.  SEO.  Video.  Ad Words.  Pay-Per-Click.  Articles.  Blogs. What are the best options for your business?

Sometimes confusing and mostly over whelming, we face more choices as business owners than anyone when advertising our company, it’s products and services.  Our ultimate goal is to drive traffic to our site and ultimately cash to our coffers.  So what is the best way to advertise? 

The answer to that question is especially difficult if you are currently growing your business and facing the daily challenges of running your business.  Business owners make choices based upon the best solution at the time and time is a scarce resource.  Sometimes, with limited inform-ation and the difference in the options rarely understood, a business owner will opt for one way or another based on their feelings and a recommendation from a peer.  You might base your decision on price alone.  My hope is to share briefly a bit about your online SEO advertising options so you can make an informed decision.

Search Engine Optimization or SEO.  This is a comprehensive and one of the ways to move to the top of search engines.  It works by effectively taking your money and in return giving you a chance at traffic form all sorts of folks from all sorts of places.  It is not without it’s own set of problems.  It can be expensive especially if you hire outside resources to set up accounts with several major search engines and you start paying for your keywords.  I know.  I have been down that path and sometimes, I would pay out much more for the exposure than the profits I could make on the additional sales.  If you are considering using adwords, pay-per-click and SEO strategies, set your budget.   Check out the person or company doing your SEO work.  There are great people out there doing SEO work but it may not be the best choice for your business unless you market nationally and have deep pockets to fund adwords and pay per click advertising.

The other thing I have found about this form of advertising and marketing is you are competing against the big dogs.  National companies have deep pockets.  The question is, can afford to pay more to get to the top of search engines?  As a local business owner, your market area may be within a few miles to a few hundred miles of your business.  Does it make sense to pay SEO companies to compete against national advertisers for your share of local business?  If you have high margin items and little competition, maybe so.  But if you own a nail salon, beauty parlor or hundreds of other types of service businesses, you probably have better options.

Local Business Owners need to get the most bang for their buck.  A watchful eye on results, a hand on the pocketbook and new technology and options offer the local business owners a way to get the most bang for their buck in their local market.  I recently was introduced to a company entirely focused on local target marketing for local business owners.  Great concept and a great product.

I will discuss these and other options for local businesses and in detail in a future blog.  If you decide to pay to get to the top of search engine queries, keep in mind, you could be paying a premium price to have consumers outside your trade area see your ad.  Maybe that is not money well spent.

Until next time, have a great day.

Paul Clark is an accomplished speaker and leader in direct sales and marketing.  Paul’s focus is on online advertising options and online advertising solutions for business owners.  Total business advertising solutions are key to market penetration for local business owners.

Paul Clark
http://www.articlesbase.com/online-promotion-articles/online-advertising-options-744795.html

Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken.  And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough economic conditions the world faces going into 2009, all indications are that online ad spending will dip over the next year.  What can media companies and advertisers do in this floundering ad ecosystem?  The short answer: they will have to change the way advertising is bought and sold, measured and delivered.

Traditional television audiences are eroding.  In October, the four biggest broadcast networks reported declines in audiences between the ages of 18 and 49.   Many analysts believe that those eyeballs are moving from television to online.  Advertising Age, in a study on social networking and its impact on television, found that 25% of users of social networking sites like Facebook indicated they were spending less time watching TV because of the time they were spending online.  And more than a third of all 12 – 64 year olds online indicated they used social networking sites regularly.   With audiences being siphoned away from television, and using time-shifting digital video recorder (DVR) technology like TiVo to skip ads while they are watching TV, advertising dollars to be had in the broadcast medium are on the decline.

So media companies should simply follow their audiences online, right?  The picture is not that clear.  The current economic climate is eroding ad spending across the board.  TechCrunch indicates that in the third quarter, Google, Yahoo, Microsoft and AOL collectively eked out only a 0.6% increase in online advertising revenue quarter over quarter.  MediaPost.com reports that, while online ad revenue is up 11% year-to-date, compared to last year’s growth of 26%, growth has all but stalled in 2008.   They predict that 2009 will be the first flat year for online ad spending since 2003.  Others offer an even gloomier outlook.  In a survey of attendees at AdTech New York, private equity firm Halyard Capital found most predicted digital-marketing budgets would be down 10-20% in 2009.

And even worse news for media companies: rates that advertisers are paying for digital ad space, as traditionally measured by cost-per-thousand impressions (CPM), are trending downward.  According to research by Morgan Stanley, the average CPM for a banner ad has dropped from  $3 to $1 over the past decade.  Consensus seems to be this is because of the proliferation of available inventory (places on the internet to display these ads).  In China, advertisers are paying as little as $.05 CPM because of the rapid explosion of inventory.  And MediaPost predicts that this decline in the rates advertisers are paying will extend to online video advertising in 2009, which is an area that has been enjoying a two year spike in CPMs.

But what about those social networks to which television viewers are being drawn?  Do they offer hope?  Halyard Capital found that 68% of those surveyed believed social networks are in the “strongest position to expand” among the alternative marketing channels over the next two years.   Advertisers see vast potential in social networking as a channel in which to better target advertising to consumers because of all of the personal information being shared.  And content providers see opportunities to tie together traditional media and social networking.  Broadcasters are starting to incorporate community features into their online video players.  Companies like Joost are tapping into social networks like Facebook for social video sharing.

At first glance, then, social networks seem to offer promise as an advertising haven in an economic downturn.   Sites like Facebook, MySpace and YouTube boast a tremendous number of pageviews, a higher than average number of pageviews per user, and a longer average time-on-site.  In a CPM-driven world, this massive pool of pageviews represents a virtual treasure trove of “inventory,” because of the sheer number of eyeballs.  The problem, however, is that the data shows that the actual performance of ads on these social networks is absolutely dismal. Click-through rates on these sites are 10 to 100 times lower than the average for banner ads, which were already in the 0.1 percent to 1 percent range.

According to Dr. Augustine Fou, Senior VP of Digital Strategy at MRM Worldwide, a digital marketing agency, the very nature of social networking sites make them unsuitable for traditional advertising:

“While the largest Web 1.0 sites (Yahoo, CNET, New York Times, etc.) were content sites that aggregated massive audiences and supported large numbers of pageviews, the largest Web 2.0 sites are social networking sites. The nature of these two types of sites is very different. Users go to Web 1.0 sites and portals to read content or do e-mail by themselves. Users go to Web 2.0 social networks to interact with others and are usually so immersed in socializing they are even less likely to see, let alone act upon, ads, despite the large number of pageviews generated per session. This may partially explain the dramatically lower click rates for ads on social networking sites. “

Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., postulates that social networks are not only ineffective channels for advertising, they are wholly inappropriate places to market in which attempts to do so alienate consumers.   McConnell poses the question to advertisers: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?”   He makes the point that “social media” is not really “media” at all.  Media is a one-way communication that contains blank spaces that constitute inventory for advertising.  Social networking is a dialog between consumers, in which advertising becomes disruptive.  Consumers were not intending to create media, they were intending to talk to someone.

If television ad revenue is on the decline, digital ad spending on the whole is trending downward, and social networks are failing to deliver on their promise to reach consumers, what can advertisers and media companies do to weather the storm?  Advertisers must ensure that they are getting the best return on investment they can on their remaining ad spending dollars.  Instead of paying for the biggest number of eyeballs they can, they should focus on advertising best positioned to make a conversion.  Online, this likely signals a needed shift from a CPM model, where advertisers pay for the number of folks who will see an ad, to performance-based measurements.  An ad model based on performance would have advertisers paying only for clicks or other targeted consumer actions.

McConnell predicts that as the economy worsens, the fortune of performance-based advertising will rise as impression-based models falter. “‘Spray and pray’ is a little harder to do when you’re under economic pressure,” he said. “So performance-based advertising will gain share over CPM.”

And according to Dr. Fou, “in the Web 2.0 advertising landscape, many advertisers have already moved beyond the cost-per-impression (CPM) model to a more measurable and accountable cost-per-click (CPC) model (e.g., Google Adwords) in which they only pay when users click through, no matter how many times the ad is displayed. Some have even moved to the next step of cost-per-action (CPA), where the advertiser does not pay until the user does the desired action-e.g., make a purchase. “

How can media companies respond to the demand for performance-based advertising?  It is no longer enough to simply make inventory available, now these companies must ensure that the advertisements will be effective.  This means that it will be more important than ever to target the right advertising to the right consumer at the right time.  And media companies will have to work directly with the advertisers to ensure that advertising is tightly integrated with the content in a way that provides the right context and timing for the message.

One channel that offers some interesting promise for targeting of content is mobile.  62% of AdTech’s attendees responding to the survey by Halyard cited mobile as the advertising platform that will grow the most in the next two years.   Mobile has the potential to target a consumer at exactly the right time and the right place.  Imagine walking into a drug store and receiving a coupon by text message on your mobile phone for an over-the-counter pain reliever.  That is the power of location-based advertising, made possible by the proliferation of global positioning system (GPS) technology on mobile phones, that allows providers to know exactly where you are.  This is not science fiction – companies like Loopt and NAVTEQ are already starting to serve up location-based ads on a handset near you.

And while social networks may not prove to be the holy grail in providing a channel for advertising, their vast potential for understanding and targeting consumers may still be the key to effective advertising in a performance-based world.  Dr. Fou explains that “By redefining social networks as ‘the collective conversations and actions of customers, evidenced online,’ marketers can instead use social networks as places to do research-e.g., test messages with real customers in a real environment, listen to how customers describe their products or services to peers, or get ideas for new products or how to improve current products. And finally, advertisers can identify influencers, mavens or ‘heavies’ on social networks (the ones who are most active in talking, posting or sharing) and let them beta-test and write about their product or service.”

Not only can social networks help advertisers better identify, understand and influence their targets, they have the potential to exponentially extend their reach.   According to Advertising Age, there is “emerging evidence that mapping the online relationships among consumers — creating so-called social graphs — can be just as valuable as traditional targeting and segmentation in predicting how people will respond to marketing messages.”  The idea is to not only market to your identified target consumer, but market to the other people in that consumer’s social network.  The theory is that advertisers should associate “consumers who are already connected and share values and beliefs, a concept called homophily.”  Yahoo and several small start-ups are starting to prove out this theory.

Finally, there may still be hope for television.  In early November, Dish Network struck a deal with advertising technology firm Invidi that involves the creation of “advanced receivers” capable of “targeted advertising delivery” and “dynamic commercial insertion.”  According to Advertising Age, what this means is “[r]ather than bombarding millions of TV viewers with the same ads for things many of them may not be looking to buy, marketers could in the next two to three years send different ads to different households — making certain, for example, that Procter & Gamble wouldn’t have to pay for Pampers ads watched by a couple with no wee tykes and General Motors wouldn’t have to show ads for its Hummer vehicles to a house full of Prius enthusiasts.”  Industry experts believe that if consumers are presented with highly relevant advertising, they are far less inclined to skip the ad on their DVR.

Kevin Watson
http://www.articlesbase.com/multimedia-articles/media-advertising-must-adapt-to-survive-in-2009-667688.html

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My name is Daniel, and in this video I share with you what PPV advertising is, and if it is a good or bad idea to use.

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Today’s Free Gifts! Make sure to visit my site and pick up 2 free eBooks, free weekly conference calls, and a free eCouse on free traffic generation. This is content that we could easily sell for over $200, but today we want to give it to your for free!

Duration : 0:3:59

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Technorati Tags: advertising, Cost, cpv, pay, Per, ppv, traffic, view

http://www.PPC-Mastery.com/
How to find Pay Per Click keywords for Google Adwords by using your competitors PPC ads. Pay-Per-Click is also knows a PPC and Google Adwords is just one of the PPC services available there is also AdCenter from Microsoft and Yahoo Publisher Network YPN.

Google Adwords, Microsoft AdCenter and Yahoo Publisher Network YPN are the big 3 in the Pay Per Click game and this way of researching PPC keywords works for them all.

Duration : 0:3:28

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Technorati Tags: adcenter, adwords, click, google, keyword, keywords, microsoft, network, pay, Per, ppc, publisher, research, yahoo

In the world of online advertising, CPA (Cost-Per-Action) advertising may seem confusing at first. Also known as “pay for performance,” CPA is an effective way for advertisers to select how they want to pay for their advertising by click, impression, sale, or other variable. CPA can also be termed as Cost per Acquisition or also known as Cost Per Sale. This is typically an average dollar amount to the total cost in clicks it takes to convert to a sale. Under a CPA agreement the advertiser agrees to pay the publisher a certain dollar amount per customer or conversion generated. Ex: Advertiser agrees to pay publisher $5 CPA on all new memberships generated by publisher ad-serving efforts.

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Technorati Tags: (CPA), acquisition, Action, advertising, Cost, firm, firms, lead, Per

CPA Explosion – Cost Per Action
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Technorati Tags: (CPA), adsense, Cost per action, CPA explosion, explode profits, paul, Pay-Per-Click, pma, pma designs, pmadesigns, potential, ppc, profit, profits, targetted adds, traffic