Ogilvy’s New Media Guru On Online Advertising
I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.
David is one of the industry’s savviest observers of new media. As part of the agency’s “neo” division, he devises edgy media plans for Ogilvy clients including IBM.
I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.
See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html
Duration : 0:5:9
im so sorryz guyz …
im so sorryz guyz will find a bloody body in your closet hanging there haunting you and will kill you and ur family and if u want to stop this just sends this to 6 videos in 30 mins? or this will happen good luck!!
Spam This
Hows it going man, …
Hows it going man, long time no see! Hey, we should get a drink the next time you’re in town you old rascal.
I really liked your …
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Nice.
“I think” – oh …
“I think” – oh great, thanks for the opinion bro
the future of …
the future of advertising is tv material mashed up with adverts mashed into it…
i enjoyed the video …
i enjoyed the video, excellent tips
Justin
Of course he’s not …
Of course he’s not in favor of YouTube advertising. It’s not profitable for traditional advertising firms. This is ridiculous corporate party line stuff right here.
gosh this guy is …
gosh this guy is bullshit bingo all the way
garbage
garbage
oh my god this guy …
oh my god this guy is such a douche
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What if it was …
What if it was someone who is well versed in this media field of advertising? Would they still need you guys?