Posts Tagged ‘David’
Online Copywriting Video David Ogilvy Ad
This is a famous ad from David Ogilvy using demonstration to sell a product.
You can use the same technique in your online videos to sell YOUR product.
Read more at…
http://www.copywriting1.com/2007/10/famous-david-ogilvy-tv-ad.html
Duration : 0:1:37
A conversation about advertising, with David Ogilvy
David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the “pope of advertising”. This is the complete interview version.
Entrevista realizada por la AAAA al “papa de la publicidad”, David Ogilvy. Entrevista en versión completa.
Thanks to the AAAA, to Ogilvy New York and Ogilvy Madrid. Offered in our workldwide advertising channel by MarketingDirecto.com, the marketing and advertising portal.
Duration : 0:54:51
The Future of Online Advertising is Video
Paid Search Works but “Doesn’t Grab the Heart and Mind,” says Analyst David Hallerman
Earlier this month eMarketer released a report by senior analyst David Hallerman on the the future of online advertising. Last week, David sat down with Beet.TV’s Kate Lyon. He explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it’s essentially a direct marketing tool. He says that video is much more emotional – we agree. We can’t wait to see some exciting creative in the new year.
See this video on Beet.TV:
http://www.beet.tv/2006/11/the_future_of_o.html
Duration : 0:3:24
The Future of Online Advertising is Video
Paid Search Works but “Doesn’t Grab the Heart and Mind,” says Analyst David Hallerman
Earlier this month eMarketer released a report by senior analyst David Hallerman on the the future of online advertising. Last week, David sat down with Beet.TV’s Kate Lyon. He explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it’s essentially a direct marketing tool. He says that video is much more emotional – we agree. We can’t wait to see some exciting creative in the new year.
See this video on Beet.TV:
http://www.beet.tv/2006/11/the_future_of_o.html
Duration : 0:3:24
Ogilvy’s New Media Guru On Online Advertising
I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.
David is one of the industry’s savviest observers of new media. As part of the agency’s “neo” division, he devises edgy media plans for Ogilvy clients including IBM.
I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.
See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html
Duration : 0:5:9
Ogilvy’s New Media Guru On Online Advertising
I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.
David is one of the industry’s savviest observers of new media. As part of the agency’s “neo” division, he devises edgy media plans for Ogilvy clients including IBM.
I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.
See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html
Duration : 0:5:9